The power and the art of storytelling is so crucial and important to the brand of a company.
Brand identity has become a very relevant topic especially because social mediums drive the way we buy and sell our products in this current digital age. So what does this mean for the average company trying to move products off their shelves?
This means consumers want to be moved, not solely by the message in your marketing but also by the story behind your message.
Brand storytelling is about creating an identifiable imagery in the consumers mind that helps them to identify with your brand.
The element of storytelling in building your brand identity can create relatable imagery for your audience and make a brick and mortar business come to life.
The most crucial elements are identifying your unique customer base for your product -who needs the goods and services you are providing as a consumer?
Next, a champion needs to be identified in your brand story-it’s about finding the person or image that best represents your ideal audience. Once you understand your unique customer base and find your relatable champion it’s now time to consider if others have found both connection and community in relation to your brand storytelling.
A range of mediums can be used to deliver and convey the key elements of your story. However, it is invaluable to ensure that your story telling for your brand is consistent. You never want to give the consumer a reason to question your authenticity but rather it should speak to them from a space that touches on their emotion.
Ultimately, the goal is to create something that your customers want and can envision themselves being part of. In the construction of every effective story for any brand resides in three key elements that are vital to formulating the identity of the brand: how the company came to be, what makes the company special and where is the company going.
Remember, every company should be sharing stories that build brand identity, while creating connection and community.