As a beginning entrepreneur the digital space can be very overwhelming and frightening especially if you don’t find yourself to be tech savvy. You might ask yourself questions like where do I start? How do I make an ad? or How do I find my target audience?
I’m here to tell you, you wouldn’t be the first person to have some sense of anxiety when it comes to the digital space of entrepreneurship but what I will tell you is, it’s easier than it seems.
This is the time to relax, because I’m about to save you the agony by explaining how you can discover your target audience in 1 step.
If you already have ran a beta test on your company or have done extensive research on your company in terms of who your are serving you should already have a good idea about who your target audience is, which means you’re already a step ahead when it comes to coming up with a marketing strategy.
Knowing your target audience and who you are serving is the key to successfully converting your ads on social media into a sale and reeling in your ideal clients to your business. If you are still in the beginning stages of building your brand or business then this would be a good time to discover who your target audience is.The way to discover your target audience is
Creating a Marketing Strategy Persona
This means you are going to give your marketing strategy a personality and characteristics of a real person so you have an idea of who you are marketing too.You want to ask yourself real questions about the people you want to attract to your business.
Where does my potential client live? What is their age?
What do they like to do in their spare time? What are their fears?
What are their concerns ? Are they single or married?
Do they have kids? What is their occupation?
Write down as many questions as possible that relate to your business that will help you identify your ideal client. Next you can ask your close friends and family to answer some of the questions and or ask your followers from social media would they be interested in taking part in a questionnaire based on your business and or services you plan on providing. Once you have an idea about who your target audience is you can effectively create the perfect ads and convert your followers into a sale. The more you know about your audience the more marketing will become a walk in the park!