Before you set up any social media accounts or work on a marketing plan, you must establish a strong foundation for your business that is built on integrity. By following these three simple guidelines, you will be able to gain peace as a business owner and attract clients who are seeking services from a trustworthy source.
Put It On Paper
This is the first step to establishing trust with a client. You will experience roadblocks if you are not recognized in your state and/or county as being a lawful business. For more information, follow up with your local tax collector’s office or your local Better Business Bureau’s office to learn more. You will also need to obtain all permits, insurance policies, and certifications that are needed for your business to avoid legal action.
Separation Is Key
A seasoned girl boss knows the importance of drawing a line between personal affairs and business operations.
Create separate bank accounts for your business and your personal spending. (It’s a nightmare during tax season if you don’t!)
Set clear guidelines on how to pay yourself, how to keep receipts for business expenses, and where to store copies of invoices. Clients will find comfort in knowing that transactions and refunds can be settled without you fumbling with bank transfers or an overdrawn account.
It is also important to be wise about mixing personal relationships and business relationships. Think twice before hiring your new boyfriend or roommate. They may be considered your inner circle today, but will you be able to call on them and be the boss when needed? Would you be more likely to bend the rules for them simply because you know them personally?
Word Is Bond
Never pad your contracts with fluff or assume that a client won’t read the fine print. Be prepared to take action when your client has breached your contract. Also, don’t try to downplay something in the event that your business dropped the ball. Quickly acknowledge the mistake and tell them what action you’re taking to make things right.
In the same breath, return texts and phone calls when you say you will. You’re never too busy to follow up with clients and customers who want to know more about your business.
If you want to experience peace and exponential growth in your business, always remember to do what’s right and you’ll never go wrong. Your integrity will guarantee your business’ longevity.