Instagram is a great, free marketing tool that can help you build your brand even if you don’t have a huge marketing budget.
I’m going to share with you a little more about how we have been able to build Epic Fab Girl’s Instagram and grow our Instagram audience by 2,500+ users organically within a few short months.
Here are 4 things you should try to boost your following on Instagram.
1. Use all 30 Hashtags Instagram Allows
Hashtags help your posts gain more exposure. You want to make sure you’re using all of the hashtags that Instagram allows. You have a max of 30 hashtags per post.
Your strategy for hashtags should include a mixture of specific hashtags, super specific hashtags, and extremely specific hashtags. All of your hashtags should be relevant to your brand or the picture to make the most out of the hashtag strategy.
Hashtags helped us achieve such high engagement when done so correctly. (See image below)
2. Engage with ACTIVE followers of Similar Accounts
Engagement with other Instagram accounts allows you to be seen by users who may be interested in your brand.
One of the ways I’m able to engage with active followers of similar accounts is by liking and commenting on specific users’ posts. How do I find these users?
For example, if I have a hair extensions company for black women, I would go to an account such as Essence and engage with their ACTIVE followers. Here’s how you do that:
- Click on Essence’s most recent posts.
- Click on the comments section.
- Find users that left comments that you are a fan of.
- Go like and comment on a few of those users’ pictures.
This method really helps you build your audience, but it only works if the audience of the other account is actually similar to your brand.
It’s important to only engage with people when you have a strong brand and quality pictures on your Instagram.
3. Use a Call to Action to Tag a Friend
A “call to action” is something that invites your follower to engage with your picture. One of the best ways to get other people to pay attention to your brand is to use these simple words in the caption of your post “Tag a friend…”.
You can have variations of this such as:
- Tag a friend who would love this
- Tag a friend who means the world to you
- YOU GET THE POINT… FILL IN THE BLANK!
Here’s a great example that has gotten us great engagement and has grown our brand.
4. Plan Your Content & Post Consistently
One of the best ways to grow your Instagram following is to be CONSISTENT. You have to consistently post relevant content for your audience to engage with so that you can consistently grow your brand.
One of the ways you can easily manage, plan and automate your content is with an automation tool like Planoly to organize your content and plan your posts. Our Epic Fab Girl University has a training specifically on Instagram and how to automate your posts using Planoly.
When you’re posting daily, there are more opportunities for others to like and comment on your posts. Every time someone likes or comments on your posts, your friends are able to see that. If your content is really good, you may even get some reposts!
Instagram is Important, but Building a Strong Brand is Most Important
In order to have a poppin’ Instagram, you have to learn how to build a strong brand. If your brand is strong, you will have content for Instagram that will attract the right audience and get more paying clients.
For more information on how to build a strong brand, check out our video guide on How to Build or Grow Your Brand in 10 Simple Steps.